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Conspiracy of Goodness Podcast

Aug 31, 2021

Purpose is aspirational, it’s always looking forward, and meaning is something you use to make sense of the past. Liesl Ulrich-Verderber, the CEO of Ever Widening Circles and Founder of the Conspiracy of Goodness Network, is back with us again to help break this down practically. While last episode we looked at the mileposts of a purpose driven life, today we are going to dive a bit deeper and really hone in on HOW to find purpose in the first place. Liesl is always looking to inspire curiosity, connect people to a wider world, and give us all a sense of possibility - so let’s continue the discussion.

Tune in and let these 3 ways to find your purpose really sink in and help you start your journey towards a purpose and meaning. 

[00:01 - 6:38] Opening Segment

  • I introduce Liesl Ulrich-Verderber 
  • Liesl reminds us of our conversation last episode
    • 4 stages of a purpose driven life 
  • Breaking down meaning, purpose, and the fallacy of goals
  • Some announcements to look forward to 

[06:39 - 18:36] Life, Love and the Pursuit of Contentment

  • A look at purpose and meaning
    • Purpose looks forward
    • Meaning makes sense of the past 
  • Challenging the concept of ‘I’ll be happy when…’
    • Contentment vs. happiness
    • The pursuit of happiness never ends 
  • How to gauge meaning 
  • The goal of Ever Widening Circles
    • Balancing the negativity in the world 
    • Solving the world’s biggest problems

[18:37 - 34:15] 3 Ways to Find Your Purpose

  • 1. Start following your curiosity 
    • Wind up somewhere new 
    • ‘I can do this and never tire’ 
  • 2. One day - something happens
    • Coming out of a situation transformed 
    • The purpose finds you 
  • 3. Through mentorship
    • In the presence of great minds 
  • The way of diving into a niche
    • The example of MaryLiz Bender
    • The example of Dr. Tamzin Woolley-Barker
    • The example of Eric Hollenbeck
  • A word about Conspiracy of Goodness Network

[34:14 - 51:23] 3 Ways to Find Your Purpose - Continued

  • How events can lead into your purpose 
    • The story of Topher White
    • The story of Damian Mander
    • The story of Dadarao Bilhore
  • Finding ways to make the world a better place
  • Getting around mentors to find purpose
    • MA’O Farms
    • The example of Chip Conley 


[51:24 - 57:08] Closing Segment

  • How to connect with what Liesl is doing
    • Links below 
  • Conspiracy of Goodness Summit
  • Link up with kindred spirits on the Conspiracy of Goodness Network
  • Final announcements 


Tweetable Quotes:

“Happiness is a fleeting feeling whereas contentment is something that is sustainable… That is a feeling that is more sustainable, one that we don’t talk about enough or celebrate enough.” - Liesl Ulrich-Verderber

“There are so many ways you can find purpose and so many ways you can be helpful to others that are not making the news… they are people doing kind things and they are just as powerful.” - Liesl Ulrich-Verderber

Resources Mentioned:

Podcast Episodes




Connect with Leisl on LinkedIn and Instagram. Be sure to visit and start living with purpose, for purpose, on purpose!


Conspiracy of Goodness Links:

Conspiracy of Goodness Network 


Conspiracy of Goodness on Instagram 


Dr. Lynda's Book: 


Ever Widening Circles 




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