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Conspiracy of Goodness Podcast

Oct 29, 2020

I often say Thought Leaders provide out of the box solutions to everyday problems. Today’s thought leader, Kenton Lee, is a speaker and the Founder of Because International, an organization that provides growing shoes to children in need. After traveling to Nairobi, working at a small orphanage, he saw a child with ill-fitting shoes and cuts on her feet. He used his innovative mind to ask the question, what if there was a shoe that could adjust and expand its size? Thus, Because International was born with the mission to help those in need, and what started as a small business began a worldwide movement.

Let’s jump right into this episode and learn how Kenton did something small that made a huge difference, and how you can be one of these heroes too. 

[00:01 - 07:02] Opening Segment

  • Let's welcome our guest for today, Kenton Lee
  • Kenton gives a bit of background
    • Because International 
    • Located in Idaho 
    • Using products as solutions to alleviate poverty 
    • The Shoe that Grows 
    • 10 years of service 
  • I talk about how my book applies to Kenton’s work 
    • Gratitude economy 
  • Kenton’s story 
    • Traveled the world after college 
    • Saw the need in Kenya first-hand 
    • Donations only offer one-time solutions 
    • Started as a hobby for six years 
    • Went viral in 2016
    • Distributed over 300,000 pairs of growing shoes to kids in 100 countries 
    • Bringing jobs to the areas 

[07:03 - 16:20] A Small Thing that Makes a Big Difference

  • Kenton talks about why shoes are so important 
    • 300m kids in Africa alone without shoes 
    • 1.5b people worldwide with soil-transmitted diseases
    • Shoes provide protection 
    • Shoes as a requirement to attend school
    • Kids in orphanages are the same as our kids 
    • Happiness and confidence 
  • Potential being realized 
    • Trying to create a solution to a clear problem 
    • There’s power in small things
  • Kenton talks about problem-solving 
  • It doesn’t have to be the perfect solution 
  • This stops you from moving forward 
  • All of us can do small things to make a big difference 

[16:21 - 24:51] Seven Heros to Save One Person

  • The conspiracy of goodness 
    • There is a wave of goodness that is not reaching the internet 
    • The story from Le Chambon France 
      • 7 rescuers to every 1 person saved 
  • Kenton shares the story of people asking for his shoes 
    • Gro-Five owned by the non-profit 
    • Money from here goes back to the kids 
  • Kenton talks about being part of the story 
    • Being a small part of a big conspiracy of good 

[24:52 - 36:03] The Gratitude Economy; Businesses Run with Good Hearts

  • Kenton talks about his work 
    • Does the world need more non-profits? 
    • We need more good businesses with good hearts 
    • Believing in the small 
  • What people can do
    • Making money while doing good things 
    • It can be done, and you can be the one 
    • You don’t need to be the next giant 
    • See where the journey takes you 
    • Work with what you’re passionate about 
  • Figure out what makes you go 
    • Being happy to wake up in the morning 
  • How Covid has come into play
    • Forcing us to pause 
    • Taking lemons and making lemonade 
    • We have no control, so what will we do with what we have 
    • Humans are good at adapting to their circumstances 
  • How we can change the future 
    • I talk about my book 
      • Storm before the calm 
      • We leap forward together 

[36:04 - 47:17] Closing Segment

  • What keeps Kenton hopeful in the world 
    • There’s power in small things
    • Everybody can do small things
    • The example of Kenton’s Mayor 
    • People are encouraged by the small things 
  • Your actions can be magnified 
  • How people can reach out and support Kenton
    • Links below 
  • What reminds you that it’s still an amazing world? 
    • Kenton talks about his children and family 
    • You can learn from the littlest ones among us
    • Seeing life through the eyes of a child 
  • Final Words and Announcements 


Tweetable Quotes:

“Shoes are small things that make a big difference. In Africa alone, there are 300M kids without shoes…” - Kenton Lee

“Kids in a small orphanage in a developing country in Africa, they are just the same as my kids… Kids anywhere, they have what they need, to be able to succeed.” - Kenton Lee

“I saw a problem so clearly, and I knew I just had to do something.” - Kenton Lee


Resources Mentioned:


You can reach out and support Kenton on Instagram, Twitter, and Also, visit his website to learn more about how you can donate and get involved. 

Ever Widening Circles Links:


Conspiracy of Goodness Summit Recordings: 



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